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Thinking about opening an Etsy shop?

15 Things I Wish I Knew Before Starting My ETSY Shop!


Before you spend hours creating products, read these 15 things that I wish I had known when I started. These simple tips can help you avoid common mistakes, save time, and build your shop with more confidence from day one.

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What's inside?

Tips and tricks in a short, easy format including:

  • Start with what you already know

  • Should you stress over the store name?

  • How to pick a niche

  • Validate your idea

  • Avoid Analysis paralysis

  • and more tips!

  • How important are Titles & Tags?

  • Seasonal or Evergreen??

  • Consistency beats perfections

  • Don't spend $$$ on fancy software

  • One idea can become many products

  • and more tips!

Hi! I'm Annette

Hey there, my name is Annette Browning and I am the face behind DigiShoppeCo Creator Hub and the DigiShoppeCo Etsy shop.

I love helping digital product creators - including beginner and growing Etsy sellers - build successful online businesses with practical tips, simple strategies, and lessons I've learned along the way.

The last 14 years, I was a full-time blogger before pivoting to the world of digital products and completely falling in love with Etsy.

Since opening my shop, I've grown to over 10,000 sales and earned a spot in the top 1.4% of Etsy sellers. I create fun printable resources for kids, families, and teachers, so everything I teach comes from real, hands-on experience.